How to find competitor backlinks in Ahrefs?

Competitor backlinks in Ahrefs

Step 1: Fire Up Ahrefs

First things first, you’re going to need to open up Ahrefs. It’s your digital magnifying glass, your tool of the trade. If you don’t have an account yet, you’ll need to set one up. They do offer a 7-day trial for $7, so you can test the waters before diving in.

Step 2: Enter Your Competitor’s URL

Once you’re in, head over to the ‘Site Explorer’ section. This is where the magic happens. Type in your competitor’s URL and hit enter. It’s like sending your digital bloodhound off on the scent.

Step 3: Navigate to the ‘Backlinks’ Report

After you’ve entered the URL, you’ll be taken to an overview page with a ton of information. But we’re interested in the backlinks, so click on ‘Backlinks’ in the left-hand menu. This will take you to a detailed report of all the backlinks pointing to your competitor’s site.

Step 4: Analyze the Results

Now comes the fun part: playing detective. You’ll see a list of all the backlinks, along with information about the referring page, anchor text, and more. Look for patterns. Are there certain sites that link to your competitor often? What kind of content are they linking to? This can give you valuable insights into your competitor’s backlink strategy.

Step 5: Learn and Adapt

The final step is to take what you’ve learned and use it to inform your own backlink strategy. Maybe you’ve discovered a high-authority site that you could reach out to. Or perhaps you’ve noticed that your competitor is getting a lot of backlinks from guest posts, indicating that this could be a strategy worth exploring for your own site.

Remember, the goal isn’t to copy your competitor’s backlink strategy, but to learn from it and adapt it to your own needs and goals. After all, in the world of SEO, there’s always more than one way to solve a mystery.


1. Getting the Inside Scoop: First off, by checking out your competitors’ backlinks, you’re getting a sneak peek into their playbook. You see who’s linking to them, how they’re doing it, and what’s working. It’s like being a fly on the wall in your competitors’ strategy meetings.

2. Spotting Potential Goldmines: When you see who’s linking to your competitors, you’re basically finding potential goldmines of link opportunities. If they’re linking to your competitors, there’s a good chance they might link to you too, especially if you can impress them with some top-notch content.

3. Understanding the Crowd: By seeing what kind of content is earning your competitors those precious backlinks, you get a glimpse into what your target audience is into. It’s like getting a cheat sheet for the test of creating content that resonates.

4. Separating the Wheat from the Chaff: All backlinks are not created equal, my friend. Some are pure gold, others are… well, not so much. By checking out your competitors’ backlinks, you can tell the difference. You want those high-quality links from respected sites, not the low-quality ones from the dark corners of the internet.

5. Crafting Your Winning Strategy: At the end of the day, analyzing your competitors’ backlinks gives you the intel you need to craft your own winning strategy. You’ll know where to focus your link-building efforts, what kind of content to create, and how to outshine your competitors.

So there you have it. Analyzing your competitors’ backlinks isn’t just a fun game of digital espionage, it’s also a smart strategy for boosting your own site’s SEO.