A Comprehensive Guide to Link Building for Blockchain and Crypto Websites


The digital world is constantly evolving, and with the rise of cryptocurrencies and blockchain technologies, the need for effective SEO strategies has become more critical than ever. One such strategy is link building, a process that involves acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks, act as trust signals for search engines like Google and can significantly improve your website’s ranking.

The Necessity of Link Building for Crypto Enterprises

What exactly is link building for blockchain and crypto companies? As mentioned earlier, link building is the process of acquiring backlinks from other websites to your own. These backlinks are essentially trust signals for Google that can significantly improve your website’s ranking.

While many crypto businesses successfully implement on-page SEO optimization, they often struggle with link building. This is primarily because acquiring backlinks in this niche can be quite challenging. Unfortunately, most traditional marketing channels like PPC are not viable options for most crypto companies, forcing them to rely on organic traffic.

To help you navigate this complex landscape, we’ve compiled this comprehensive guide to help you get started with link building for your crypto website.

Top Link Building Strategies for Crypto Websites

So, what link building strategies do the highest-ranking crypto websites employ? Are there any proven tactics that guarantee results?

The answer is yes! If implemented correctly, the following proven methods can become your go-to white-hat link building tactics for sustainable SEO results. Read on for a quick overview of each technique.

1. Guest Posting

Guest posting is a strategy where you write content for another website to enhance your SEO by acquiring backlinks. The guest article should cover a relevant topic and include a link to your website. This tactic can yield impressive results if the website you choose for the guest post is within your niche and is authoritative.

There are numerous crypto and blockchain blogs that would be happy to publish a well-written article on industry trends. Here are a few crypto blogs with decent authority scores that accept guest posts.

2. Link Insertion

Link insertion is similar to guest posting, but instead of writing a new article, you get a link to your website inserted into existing content. This not only enhances the reader’s experience by providing a valuable external link but also drives traffic to your website without the need to create new content.

3. Unlinked Brand Mentions

If you’re a popular, well-established brand in your niche, this technique can be highly beneficial. There’s a good chance that other websites have referred to your brand or the products you offer but haven’t linked back to your website. In such cases, you can reach out to these websites and ask them to add a link to the mention. There are tools available that can help you find these unlinked brand mentions.

4. Infographics

If you’re willing to invest some effort into creating visuals, infographic link building might be the tactic for you. Visuals are the type of content that the human brain most enjoys consuming. You can create a valuable infographic on a trendy crypto-related topic that might interest businesses. To increase your chances of getting backlinks, you can reach out to prospects and present the infographic.

5. Sharing Press Releases with Media

Have you launched a new product or service? Spread the word in the crypto world! Share your press release with crypto news websites. There’s a good chance that these news outlets will provide you with a backlink. Plus, you’ll also get the added benefits of new organic traffic and a good relationship with the media.

6. Getting Listed on Niche-Related Platforms

If you’re a crypto exchange/trading platform, coin, or a cryptocurrency-related business, you’re probably familiar with leading ranking and price-tracking platforms like CoinMarketCap. Do thorough research to see if there’s a way for you to get listed on these websites. Check out their listing criteria.

7. Linkable Assets

Linkable assets are valuable resources, content, or tools that you put on your website to acquire backlinks. A linkable asset for a crypto website could be something as simple as an online crypto converter or a crypto charting tool, or even the trial version of your main product.

8. Broken & Lost Link Strategy

Also known as the link reclamation tactic, the lost link method is used to retain and update your previous link building efforts. Before jumping into new link acquisition tactics, it’s always a good idea to fix broken links or recover removed ones.

9. Link Exchange

Exchanging links with relevant websites from the crypto or financial niche can be extremely helpful and mutually beneficial. However, be careful not to engage in “excessive link exchange,” as Google calls it. You shouldn’t try to acquire reciprocal links from hundreds of websites just for the sake of getting lots of links. These links might seem unnatural to Google, resulting in a penalty.

10. Getting Featured in Review Posts of High-Authority Media Publications

Getting links from influential media publications not only boosts your backlink profile but also enhances your credibility and trustworthiness. Hundreds of powerful publications and magazines frequently publish ratings, business reviews, and various “best” articles that rate businesses or products.

11. Getting your Logo Placed on Partner Sites

If you’ve successfully partnered with another business, you can ask your partner to put your logo on their website with an external link to yours.

Link Building Dos and Don’ts for the Crypto Niche

Now that we’re familiar with the most beneficial link building strategies for crypto websites, let’s dive into the do’s and don’ts of SEO tips.

The Link Building Do’s:

  • Focus on link quality
  • Do a competitor backlink analysis
  • Drive links to various pages on your website
  • Be active in niche forums
  • Mention industry influencers in your blog

The Link Building Don’ts:

  • Don’t get links from high-authority but irrelevant websites
  • Don’t use black hat SEO tactics

What Websites Are More Likely to Give Backlinks to your Crypto Website?

As we’ve already mentioned, the quantity of backlinks alone isn’t enough to boost your rankings. It’s the relevance that guarantees a strong backlink profile. For more clarity, let’s explore four types of relevant niches that are very likely to give you backlinks.

  • Crypto and Blockchain Businesses
  • Finance Websites
  • Affiliate Websites
  • Crypto Blogs
  • Crypto Link Building: The Step-by-Step Process

Now, from theory to practice! Are you ready to apply what you’ve learned about crypto link building? Let’s cover the entire process step by step.

  • Step 1: Choose a link-building strategy
  • Step 2: Define target pages
  • Step 3: Make a list of potential prospects
  • Step 4: Reach out with a personalized pitch
  • Step 5: Negotiate and get the backlink


Link building is a rigorous process that requires time, effort, and dedication. However, as with all SEO practices, the benefits you reap are sustainable and long-lasting. Once you get the ball rolling, your strategy will start working for you with minimal effort.

If you need more case-specific recommendations and a killer custom strategy to take your crypto business marketing to the next level, feel free to contact us for an in-depth consultation.