You should better create your message first before sending any email purposing backlink exchange so that the relevance and the elemental mutual gain that would be derived into such a process on both parties is brought out. The below sample template will give you a view of how to tailor such a message and, more importantly, how to ensure your request is valued and well scoped:
Email Template for Backlink Exchange Request
Subject Line: Opportunity for Collaboration Between [Your Website] and [Their Website]
Greeting:
Hi [Recipient’s Name],
Introduction and Compliment: My name is [Your Name] and I am from [Your Website]. I’ve been following your website for some good time here. Therefore, the last time you published on [Topic/Article Title], I bet I smiled and had no option but to confess honestly.
Create mutual ground and value: I have noticed that we both serve [describe the audience or topic you share an interest in] and, of course, adding value is something we can do through pieces of content for the sake of each other’s audience.
I’m sending this to you after much consideration for a win-win situation and suggestion on backlink interchange. Our content I truly believe is very complimentary, and where the collaboration only multiplies the amount of value we can bring right back to our respective audiences.
Following is a specific offer with a request: “I just came across your article on [Specific Article/Topic] and found it to be highly insightful. I have written one on a closely related subject which, in my honest opinion, will add further value to your piece. I’d be happy to somehow mention one of your articles on my site, which gets thousands of visits per day in exchange.
Quality and Relevance Assurance: I assure that this article is quite well-researched, apart from being well-crafted and interesting by any benchmarks and to your audience. Here is the link to my article for your review: [Your Article URL].
Please let me know if this strikes you as something you would be willing to work with me on. Other ideas, thoughts are of course welcome.
Sign-Off: Looking forward to the possibility of working together.
Best regards,
[Your Name]
[Your Position]
[Your Website]
Tips for Effective Backlink Exchange Requests
- Personalization: Tailor each email to the recipient. Use their name and reference specific content on their site.
- First Build a Relationship: Whenever applicable, interact with their content; for example, leave a comment on the post or tag them in social media. Such a touch could make your email seem a little less out of the blue.
- Highlight Mutual Benefits: Clearly explain how the backlink exchange will be beneficial for both parties.
- Quality Assurance: Assure them of the quality of your content. No one wants to link to poor-quality content.
- Be Specific: Mention specific articles or pages where you think the backlink exchange would be most effective.
- Keep It Professional and Friendly: Maintain a tone that is professional, yet approachable and friendly.
- Follow-Up: If you don’t hear back within a week or two, it’s okay to send a polite follow-up email. Now, with any good backlink exchange program, there must be a clear benefit to all sides involved. The more relevant and value-laden your content is to their audience, the more likely they’ll be to entertain your proposal.
