Link building

Link Structure – The Anatomy of a Link

When it comes to link building, we must first introduce link structure by looking at the URL contained within a website’s code.

The URL or web address published on another website that points back to your own looks as follows:

<a href="http://www.example.com/"></a>

If the URL within the <a> tags points back to your website, then congratulations are in order, because you’ve successfully built a link!

But what you have to understand is that not all links are created equal.

The URL that is linking back to your site actually has a massive effect on the quality and trust that Google places on the backlink you’ve received.

Think about it this way.

You would trust a major online newspaper as a source than you would a part time blogger.

In order to ascertain the quality and thus strength that Google puts into a URL, it must dig deeper into the attributes assigned to each link.

One of the most common attributes that Google uses to interpret a link is the rel attribute that looks as follows:

<a href="http://www.example.com/" rel="nofollow">Link text</a>

What the rel attribute does, is specify the relationship between the current and the linked URL.

In this example, the link has been defined as a “nofollow” link which indicates that Google should not index this link as it is from an unendorsed or paid sponsorship deal.

While it would technically be a backlink, the nofollow attribute lowers its authority.

What we’re trying to show here is that when it comes to link building, it’s not a pure numbers game.

It takes quality content on your end and an extremely focused strategy on ours to build the right type of links to increase your Google ranking.

Organic Link Building 

It’s this quality content of yours that is going to generate the majority of links pointing back to your site.

Best of all, these links are going to be generated organically, sent back your way simply because you provided value.

It’s these organic links that form a crucial basis for the entire world wide web, connecting related pages to provide the reader with value.

Organic link building is the holy grail of SEO, but is extremely hard to achieve at scale when you’re not a multinational brand.

Common Types of Link Building we Can Perform

Moving forward, let’s now go over the top three types of link building that we can help you undertake.

Focusing on the strategies required to successfully implement each in a safe way with minimal risk to your business.

Outreach 

Outreach is an essential part of any link building strategy and will form one of the cornerstones of your entire SEO plan.

The process of outreach in SEO involves sourcing and developing a step by step strategy for building the right type of links for your specific website.

Outreach results in receiving valuable links from these specifically related websites that link back to your site 

As we’ve discussed above, not all backlinks are created equal and it takes sourcing the right type of links to be truly helpful in boosting your organic rankings.

Working with us will supercharge your outreach, allowing you to tap into our extensive network of partner websites to form the relationships required to build backlinks.

Tiered Link Building 

Following on from your outreach, a tiered link building approach is a strategy that involves building backlinks to your backlinks.

By creating and building tiered links in bulk, your webpage is positioned at the end of the chain, thereby passing link juice to your own webpage.

Basically, you have a tier 1 backlink pointing to your main website, a few tier 2 backlinks pointing to the tier 1 backlinks, and a few tier 3 backlinks pointing to each tier 2 backlink.

This specific link building strategy helps to remove the risks associated with receiving non-organic links by adding an extra layer, but structures them in a way to ultimately target the link juice toward your site.

This complex link building strategy is one that if correctly implemented by our team of experienced professionals, can be the difference between a page two and page one Google ranking.

Forum Links 

Sourcing forum links using a method often referred to as crowd marketing is a classic link building strategy that if implemented correctly, can still offer value.

As its name suggests, the process involves building your own links via posting on popular industry specific forums and community websites.

But once again, you need to keep in mind that not all links are made equal!

Many of the most popular forums offer links that feature the nofollow rel attribute that lowers their power.

We help you not only source forums and communities which offer valuable links, but work with you to strategically place links that will leverage their own rankings to drive traffic to your site.

Final Thoughts on Link Building

It is widely accepted that link building is the most important aspect of your SEO strategy.

With that being said however, it’s imperative that you go about building links in a natural way, using white hat strategies that put the most emphasis on building organic links thanks to the quality of your content.

Leveraging our trusted relationships via outreach then supported by some of the popular link building strategies outlined above can supplement your efforts with minimal risk.

But the focus must always remain on building your own library of quality content.

By focusing on the quality and depth of your own content, organic link building will ultimately scale to the point that its value overtakes your supporting link building strategies.

This is the ultimate end game.