What is Link Building?
The aim of link building is to increase the number and quality of inbound links to your website, in order to improve your Google rankings.
Link building is often described as the most important aspect of any search engine optimisation (SEO) strategy.
Hyperlinks, usually referred to just as links, are how users move between different pages online and are critical for search engine bots to crawl and index the web.
This critical aspect of any SEO strategy is focused on increasing the number and quality of inbound links to your website, with the goal of increasing its search engine rankings.
Ultimately, the process of link building involves obtaining hyperlinks from other websites that point back to your own domain.
Link Structure – The Anatomy of a Link
When it comes to link building, we must first introduce link structure by looking at the URL contained within a website’s code.
The URL or web address published on another website that points back to your own looks as follows:
If the URL within the
<a> tags points back to your website, then congratulations are in order, because you’ve successfully built a link!
But what you have to understand is that not all links are created equal.
The URL that is linking back to your site actually has a massive effect on the quality and trust that Google places on the backlink you’ve received.
Think about it this way.
You would trust a major online newspaper as a source than you would a part time blogger.
In order to ascertain the quality and thus strength that Google puts into a URL, it must dig deeper into the attributes assigned to each link.
One of the most common attributes that Google uses to interpret a link is the rel attribute that looks as follows:
<a href="http://www.example.com/" rel="nofollow">Link text</a>
What the rel attribute does, is specify the relationship between the current and the linked URL.
In this example, the link has been defined as a “nofollow” link which indicates that Google should not index this link as it is from an unendorsed or paid sponsorship deal.
While it would technically be a backlink, the nofollow attribute lowers its authority.
What we’re trying to show here is that when it comes to link building, it’s not a pure numbers game.
It takes quality content on your end and an extremely focused strategy on ours to build the right type of links to increase your Google ranking.
Organic Link Building
It’s this quality content of yours that is going to generate the majority of links pointing back to your site.
Best of all, these links are going to be generated organically, sent back your way simply because you provided value.
It’s these organic links that form a crucial basis for the entire world wide web, connecting related pages to provide the reader with value.
Organic link building is the holy grail of SEO, but is extremely hard to achieve at scale when you’re not a multinational brand.
Common Types of Link Building we Can Perform
Moving forward, let’s now go over the top three types of link building that we can help you undertake.
Focusing on the strategies required to successfully implement each in a safe way with minimal risk to your business.
Outreach is an essential part of any link building strategy and will form one of the cornerstones of your entire SEO plan.
The process of outreach in SEO involves sourcing and developing a step by step strategy for building the right type of links for your specific website.
Outreach results in receiving valuable links from these specifically related websites that link back to your site
As we’ve discussed above, not all backlinks are created equal and it takes sourcing the right type of links to be truly helpful in boosting your organic rankings.
Working with us will supercharge your outreach, allowing you to tap into our extensive network of partner websites to form the relationships required to build backlinks.
Tiered Link Building
Following on from your outreach, a tiered link building approach is a strategy that involves building backlinks to your backlinks.
By creating and building tiered links in bulk, your webpage is positioned at the end of the chain, thereby passing link juice to your own webpage.
Basically, you have a tier 1 backlink pointing to your main website, a few tier 2 backlinks pointing to the tier 1 backlinks, and a few tier 3 backlinks pointing to each tier 2 backlink.
This specific link building strategy helps to remove the risks associated with receiving non-organic links by adding an extra layer, but structures them in a way to ultimately target the link juice toward your site.
This complex link building strategy is one that if correctly implemented by our team of experienced professionals, can be the difference between a page two and page one Google ranking.
Sourcing forum links using a method often referred to as crowd marketing is a classic link building strategy that if implemented correctly, can still offer value.
As its name suggests, the process involves building your own links via posting on popular industry specific forums and community websites.
But once again, you need to keep in mind that not all links are made equal!
Many of the most popular forums offer links that feature the nofollow rel attribute that lowers their power.
We help you not only source forums and communities which offer valuable links, but work with you to strategically place links that will leverage their own rankings to drive traffic to your site.
Final Thoughts on Link Building
It is widely accepted that link building is the most important aspect of your SEO strategy.
With that being said however, it’s imperative that you go about building links in a natural way, using white hat strategies that put the most emphasis on building organic links thanks to the quality of your content.
Leveraging our trusted relationships via outreach then supported by some of the popular link building strategies outlined above can supplement your efforts with minimal risk.
But the focus must always remain on building your own library of quality content.
By focusing on the quality and depth of your own content, organic link building will ultimately scale to the point that its value overtakes your supporting link building strategies.
This is the ultimate end game.
Link Building Packages
Hourly work includes: websites scraping, checking metrics, searching for contacts, price negotiation, deal management.
Client supplies content
and pay for links publishing to webmasters directly.
5 High Quality Links
You will get 5 high quality links with criteria: Ahrefs DR > 30, Ahrefs Organic Traffic >2000. The price includes content producing.
Deadlines: 1-2 weeks.
Tiered Link Building
Tiered link building using high quality outreach links (Ahrefs Organic >10000, Ahrefs DR > 50 ), web 2.0 and GSA links.
Deadlines: 2-3 weeks.
30 Crowd Links
Not sure what to choose? Get in touch with our team of experienced link building services professionals and discuss the best strategies for your specific business needs at this stage of your journey.
- Analyze Audience Behavior: Utilize analytics to understand audience interests and the terms they use.
- Explore Untapped Niches: Find unique niches within your industry that may offer specific keywords.
- Utilize Semantic Analysis: Consider related terms and concepts contextually linked to your main focus.
- Consider Seasonal or Trending Topics: Leverage seasonal trends or hot topics in your industry.
- Collaborate with Influencers: Engage with industry influencers for fresh keyword ideas.
- Experiment with Different Languages or Dialects: Consider keywords in various languages or regional dialects.
- Engage in Community Discussions: Active participation in industry discussions and events can reveal unique keywords.
Conclusion: Finding keywords for link building requires a deep understanding of your audience and industry. A creative approach and unique strategies can help you discover keywords that support your link-building efforts and resonate with your audience.
- Content as a Linkable Asset: Exceptional content serves as a linkable asset, meaning other websites find it valuable enough to link to. Whether it’s a comprehensive guide, a unique infographic, or an insightful analysis, great content provides something worth linking to.
- Enhances Reputation and Trust: Quality content builds trust with your audience. When other websites see that you’re a trusted source, they’re more likely to link to your content, enhancing your reputation further.
- Facilitates Relationship Building: By creating valuable content, you can reach out to other industry leaders and ask for a link. This outreach is more successful when you have something of real value to offer, fostering relationships that can lead to more links in the future.
- Encourages User-Generated Content: Engaging content can inspire readers to create their own content that references or responds to yours. This user-generated content can include links back to your original piece.
- Supports Content Marketing Strategies: Great content is at the heart of content marketing. By creating content that resonates with your target audience, you can attract links from websites that cater to the same audience, aligning your link building with your overall marketing strategy.
- Drives Traffic and Engagement: Quality content that ranks well in search engines will drive more traffic to your site. More traffic often leads to more engagement, shares, and ultimately more backlinks.
- Enables Creative Promotion: Exceptional content can be promoted creatively through various channels, including social media, email marketing, and influencer partnerships. This promotion can lead to increased visibility and more backlinks.
- Supports Long-Term Growth: Unlike short-term link-building tactics, creating great content is a sustainable strategy. Quality content continues to attract backlinks over time, supporting long-term growth and stability for your website.
- Aligns with Ethical SEO Practices: Focusing on content quality aligns with white-hat SEO practices. Building links through valuable content is seen favorably by search engines and is less likely to incur penalties.
- Fosters a Sense of Community: By engaging your audience with valuable content, you foster a sense of community. This community, in turn, becomes advocates for your content, sharing and linking to it.
- Enables Diverse Link Profile: Different types of great content (e.g., blog posts, videos, podcasts) can attract links from various sources, leading to a more diverse and robust link profile.
In essence, great content is the cornerstone of organic link building. It’s not just about creating something for the sake of links but about adding real value to your audience. This value translates into trust, authority, and a network of organic links that support your site’s long-term success.
1. Understand Your Target Audience
- Identify your target audience and understand what content they find valuable.
- Research your competitors to see where they are getting links.
2. Create High-Quality Content
- Produce content that is informative, engaging, and relevant to your audience.
- Consider various content types like blog posts, videos, infographics, guides, etc.
3. Identify Potential Linking Sites
- Look for websites, blogs, and forums that are relevant to your industry.
- Use tools like Moz, Ahrefs, or SEMrush to find sites that might link to your content.
4. Build Relationships
- Engage with other websites and influencers in your industry.
- Comment on blogs, participate in forums, and be active on social media.
- Reach out to relevant websites and ask for a link.
- Offer something of value in return, such as sharing their content or a guest post.
- Personalize your outreach emails and be polite and professional.
6. Guest Posting
- Write guest posts for other websites in your industry.
- Include a link back to your site within the content or author bio.
7. Utilize Social Media
- Share your content on social media platforms to increase visibility.
- Engage with followers and encourage them to share your content.
8. Monitor Your Backlinks
- Use tools to track your backlinks and monitor the progress of your link-building efforts.
- Keep an eye on the quality of the links to ensure they are from reputable sources.
9. Analyze and Adjust
- Regularly analyze the effectiveness of your link-building strategy.
- Adjust your approach based on what’s working and what’s not.
10. Focus on Ethical Practices
- Avoid black-hat techniques like buying links, as they can lead to penalties.
- Focus on building relationships and providing value to earn links naturally.
11. Consider Local Link Building (if applicable)
- For local businesses, consider building links with local directories, newspapers, and community websites.
12. Collaborate and Partner
- Consider collaborations, partnerships, or sponsorships that can result in links.
13. Keep Up with Industry Trends
- Stay updated with SEO and link-building best practices, as they can change frequently.
he cost of link building can vary widely based on several factors, including the strategy employed, the quality of the links, the industry, the competition, and the region.
- In-House vs. Outsourced: Managing link building in-house may require hiring staff or allocating existing resources, while outsourcing to an agency or freelancer might have different costs. Agencies might charge anywhere from $500 to $10,000 per month, depending on the scope and quality of services.
- Quality of Links: High-quality, authoritative links are generally more expensive to acquire than lower-quality links. Quality links often require more research, outreach, and content creation.
- Content Creation: If your link-building strategy involves creating high-quality content (e.g., guest posts, infographics), the cost of content creation will be a significant factor. This can range from $50 to $500 or more per piece, depending on complexity and quality.
- Outreach: Outreach to other websites to request links can be time-consuming and may require specialized skills or tools. Some agencies might charge per link acquired, ranging from $100 to $1,000 or more.
- Tools and Software: Various tools and software can aid in link building, such as backlink analysis tools, email outreach tools, etc. These can range from free to several hundred dollars per month.
- Niche and Competition: Some industries are more competitive, and acquiring links may require more effort and resources. Specialized or highly competitive niches might have higher costs associated with link building.
- Strategy Complexity: A more complex and multifaceted link-building strategy might involve various tactics like content marketing, influencer collaboration, PR, etc. The more complex the strategy, the higher the cost.
- Geographical Location: Costs can also vary by region, with services in some countries or cities being more expensive than others.
- Ethical Considerations: Engaging in white-hat link-building practices (those that comply with search engine guidelines) may be more expensive but is generally more sustainable and less risky. Black-hat tactics might be cheaper but come with significant risks, including penalties from search engines.
- Volume of Links: More links generally mean more cost. However, it’s essential to focus on quality over quantity, as a large number of low-quality links can harm your site’s reputation and rankings.
Link building is a pivotal aspect of SEO, aiming to enhance a website’s visibility and authority. The primary methods for building links include:
- Editorial Backlinks: Earned naturally when websites or blogs reference your content due to its value or relevance.
- Guest Posting: Writing articles for other websites, providing them with content in exchange for a backlink.
- Broken Link Building: Identifying and replacing broken links on websites with relevant content from your site.
- Internal Linking: Creating links within your website to connect your own pages, aiding in distributing page authority.
- Skyscraper Technique: Producing content superior to existing top-ranking content, then encouraging sites linking to the lesser content to link to yours.
- Resource Link Building: Earning links from websites that have resource pages by providing high-quality content.
- Influencer Outreach: Collaborating with industry influencers to share or link to your content.
- Directory Submissions: Listing your site on reputable, industry-specific directories.
- Forum & Blog Commenting: Engaging in relevant discussions and leaving valuable comments with backlinks, when appropriate.
- Social Media Sharing: Promoting content on social platforms, leading to potential backlinks as others reference your content.
- Infographics & Visual Content: Designing and distributing infographics that others might link to.
- Sponsored Posts: Paying for content placements, ensuring to use “nofollow” attributes for transparency.
- Press Releases: Distributing news about your business, potentially earning backlinks from news outlets.
It’s essential to focus on the quality of backlinks rather than sheer quantity. High-quality links from trusted sources offer more SEO benefits than numerous low-quality links.
- Prioritize Quality: While it’s tempting to amass a large number of backlinks, it’s the quality that truly matters. Links from authoritative, relevant sources carry more weight and boost your site’s credibility more than numerous low-tier links.
- Craft Exceptional Content: The foundation of organic link building lies in producing content that stands out. Whether it’s in-depth research, a captivating narrative, or unique insights, make your content irresistible for others to reference.
- Guest Posting with Purpose: Collaborate with industry-leading websites to contribute articles. This not only positions you as an expert but also opens avenues for quality backlinks. Ensure your content aligns with the ethos of the host site for maximum impact.
- Engage Authentically: Active participation in industry forums, blogs, and online communities can establish your authority. Share knowledge, provide solutions, and foster genuine connections, which can naturally lead to link opportunities.
- Elevate with the Skyscraper Technique: Identify content that’s already popular in your niche. Then, craft something superior, more detailed, or updated. Approach websites linking to the original content and present your enhanced version for linking.
- Broken Link Strategy: Websites appreciate being informed about broken links. When you find one, suggest your relevant content as a replacement. It’s a win-win: they fix a broken link, and you earn a backlink.
- Nurture Industry Relationships: Beyond mere networking, cultivate meaningful relationships with industry peers, bloggers, and influencers. Mutual respect and collaboration can lead to organic link-sharing opportunities.
- Engage Locally: Attend local events, workshops, or seminars. Collaborate with local businesses or offer guest lectures. Local backlinks can significantly boost local search rankings.
- Offer Genuine Testimonials: If you’ve benefited from a product or service, offer a testimonial. Brands often showcase testimonials on their site with a link back to the reviewer.
- Infographics – A Visual Treat: Design compelling infographics that distill complex information into visually engaging content. Infographics are highly shareable and can attract backlinks from various sources.
- Steer Clear of Shortcuts: Black Hat techniques might offer quick results, but they’re risky and can lead to severe penalties. Always adopt ethical link-building practices.
- Conduct Regular Backlink Audits: Tools like Ahrefs or Moz can help monitor your backlink health. Regularly check for and disavow any undesirable or harmful links pointing to your site.
- Harness Social Media’s Power: While direct links from social media might be “nofollow,” the visibility and engagement they bring can lead to organic backlink opportunities elsewhere.
- Stay Abreast of Trends: The digital landscape is ever-evolving. Regularly update your knowledge about SEO and link-building best practices to ensure your strategies remain effective.
- Embrace Patience: Link building is akin to planting seeds. While you might not see immediate results, consistent and genuine efforts will eventually bear fruit in the form of quality backlinks.