12 Top Link Building Tools Every Marketer Swears By!

Link building, a cornerstone of SEO, can be a complex endeavor. Thankfully, a suite of tools has been developed to simplify, streamline, and enhance the process. Here’s a curated list of some of the most popular and effective SEO link building tools available:

1. Ahrefs

the ahrefs tool

Renowned for its extensive backlink database, Ahrefs allows users to analyze their link profile, spy on competitors’ backlinks, and discover link-building opportunities.

2. SEMrush


Beyond its keyword research capabilities, SEMrush offers a backlink analysis feature, helping users track and analyze incoming links and pinpoint potential link-building avenues

3. Majestic


Focusing primarily on backlinks, Majestic provides a detailed view of your link landscape, categorizing links as “Trust Flow” or “Citation Flow” to gauge their quality and relevance.

4. BuzzSumo

buzz sumo

Ideal for content marketers, BuzzSumo identifies trending content within niches, helping users find popular content and the influencers sharing it, opening doors for potential link-building collaborations.

5. Moz’s Link Explorer


Part of the Moz Pro suite, Link Explorer offers insights into your backlink profile, domain authority, and anchor text distribution. It also provides a “Spam Score” to identify potentially harmful backlinks.

6. Hunter.io


This tool is essential for outreach campaigns. It helps users find email addresses associated with a particular domain, streamlining the outreach process.

7. Linkody


A backlink tracking tool, Linkody notifies users when they gain or lose backlinks, offering insights into competitors’ link-building strategies.

8. Pitchbox


Designed for influencer outreach and content marketing, Pitchbox helps users find influencers in their niche and streamline the outreach process with personalized templates.

9. Broken Link Checker

broken link checker

As the name suggests, this tool scans websites for broken links, providing an opportunity to replace dead content with your own relevant content.

10. Ninja Outreach

Ninja Outreach

This tool combines influencer marketing and outreach, allowing users to find influencers, bloggers, or companies and automate their email outreach campaigns.

11. LinkMiner

link miner

An extension of Mangools, LinkMiner allows users to check web pages for broken links and get key metrics of good backlinks.

12. GSC (Google Search Console)


While not exclusively a link-building tool, GSC provides data on who links to your site, the most linked content, and how your link profile grows over time.

Harnessing the power of these tools can significantly enhance your link-building efforts, offering insights, automating processes, and ensuring that your strategies are both effective and efficient. Whether you’re a seasoned SEO veteran or just starting out, these tools are invaluable assets in the ever-evolving world of digital marketing.