What are “white label” backlinks?

White label backlinks are those created by a company but are sold by other business outfits under the branding rights of that company as their independent brand. It is outsourcing work and in this actual work of building may not be done but is offered to be the central service to be provided to a kind of customer by the supplier.

Here’s a more detailed breakdown:


White Label services means, in which, while it takes its name from packaging materials, it refers to products and/or services produced by one company but purchased and rebranded by another. It means that there are made products for sale rebranded by a selling company.


A white label service, on the other hand, would encompass one company (usually the high-end search engine optimization specialists) building for a totally different client. This is compared to the bigger generalizations of the other company, that is, a larger digital marketing agency, which in turn rebrands the service for getting it sold over their counter, probably with a bigger SEO package.


Efficiency: On top of the list of benefits accruing from a white label backlink service is efficiency. Companies not having individuals with the right know-how nor with the correct background for quality link building still get the opportunity to provide such services to customers by liaising with specialists. This, in bold relief, helps in dishing out an entire digital marketing package without leaving any gaps in service.


Consideration: Whereas the white-label backlink services add convenience desired, the final reselling company is pinned down to quality control those links being exchanged. Not every link is’s created equal, so to speak, and selling low and even spam can hurt a client’s SEO more than it can help it. This, coupled with a transparent relationship, backlinks from the reseller to the supplier, have to be within best practices and add value. In one simple statement, white label backlinks are allowed so that the business gets out of the way, develops service offerings, and perfectly fits the position of the clients without the business having to go through the learning, practice, and eventual excellence in link building. On the other hand, as in any given white-labeled services, clear secure communication and quality assured to be placed among the two parties.