In a way, backlinks can be both a boon and a bane in the world of SEO. Either it zooms in on enhancing the ranking of the site, or on the other hand, end up doing its opposite side. Today we shall be speaking of the latter case and how it can be dealt with via the “disavow backlinks” feature by Google Search Console.
The Case for Disavowing Backlinks In an ideal world, every link to your website would be a quality link, helping to push your website’s ranking by search engines up. But, unfortunately, it is not an ideal world. Sometimes an individual ends up with some bad backlinks to the website, and it may affect negativity.
It’s the point where your search traffic tanks suddenly, or maybe you have lost the backlinks through a negative SEO attack; once again, it’s identified when you are unsure about the backlink profile. Google will also recommend the disavow option for backlinks in a situation where your site is piled up with spammy links that have previously resulted in or may result in a manual action.
Identifying Backlinks to Disavow
Before you can disavow the backlinks, first identify those ones which have the problem. As for the problematic links, these SEO research tools like Ahrefs Backlink Checker, Semrush Backlink Audit, or Moz Link Explorer will discover them. Then make a final decision to ignore the URL include or include the whole domain.
The Disavowal Process You create a .txt file associated with each disavow rule on its own separate line. You maybe aim on some pages or want to target whole domains. The .txt file that you got after this procedure, you can upload through the Google Search Console itself. But don’t wait for hell to freeze over. Google is not the speediest search engine, and several days may take place before this information may influence SERP.
Reversing the Disavowal
If you have ever made a mistake and you no longer want to disavow one or more of your backlinks, then you can cancel the backlink disavow in Google Search Console. This again, of course, would take some weeks to apply.
In other words, disavowing backlinks is a feature in your SEO tool that is used to combat spammy backlinks and leverage your efforts to recover from a negative SEO attack. Manage your website’s backlink profile, and let bad backlinks not pull it back.
